9 Proven Marketing Strategies to Increase Sales in 2021
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9 Proven Marketing Strategies to Increase Sales in 2021 |
3 Winning Sales Strategies You Can’t Market Without!
1. Attention-Getting Ads Get Results
Think about it…how many advertisements do you hear every day…how about every hour? Let’s face it, we’re bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site. Not many of the astronomical number of advertisements stick with us and make an impact. How can you make your ad STAND OUT FROM THE CROWD?
“Make a dramatic statement: “Even my dog knows ….”
“Surprise them with the unexpected: “Use for 30 days totally free…”
“Ask a thought-provoking question: “Is your current insurance costing you hundreds of extra dollars every year?”
“Use high-impact headlines – it’s important to snag their attention right away.
2. Get Personal
How many times have you been caught in the cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a sales rep. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yeh, it’s easier to trust an individual than a huge impersonal company…and trust is crucial to building a pool of loyal customers.
3. Paint a Picture
Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters of the lake across town. It would be like heaven to plop myself across the back seat of a boat and watch the seagull's dip and dive as the waves rock me peacefully to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.
Put your customers on the boat. Yeah, painting word pictures that capture their emotions will be more effective than the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result. Paint your way to a sale!
Think about it…the 3 tactics we’ve talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results… and hey, they’ll feel good while they’re writing out the check! What more could you ask for?
3 Easy Ways To Crank Up The Sales Volume
1. Supersize It!
Okay, okay… the real marketing term here upsell it, but the word association takes me to McDonald's. You’ve been there… you pull up to the window, place your order and they always say… “Would you like to supersize that?”
What bugs me is that I instinctively say, “Yes!” After all, for a few cents more I’m getting nearly twice the amount of fries and beverage. We won’t discuss the fact that a person with normal size kidneys couldn’t possibly drink the supersized drink before it goes flat… and that if I were to eat all of the supersized fries I’d be a perfect advertisement for an acne medicine company… but hey, I got a good deal!
When your customers have their wallets out and are reaching for their money, they are ripe for shelling out just a few more bucks to sweeten the deal. In fact, about 50 percent will say yes without a second thought. It’s the perfect time to offer an upgrade or an extra warranty.
2. After The Sale Offers.
Have you noticed that novel sequels seem to go like hotcakes? Once the author has caught the attention of the audience with the first book, they can’t wait to get their hands on the follow-up.
The same idea carries over with your customers. A customer who is happy with the product and service you provided the first time, is much more open to a second experience.
The backend product you offer doesn’t even have to be your own. Affiliate marketers are rolling in proceeds on ebooks that cover material associated with their products. It’s an easy and painless process to market this way… the affiliate handles all the sales, while you collect the commission.
3. Reward Referrals
Customer surveys that ask 3 basic questions: What did you like best about the product? How can we improve the value of the product?, and Who do you know that would benefit from the product?
In a nutshell, you are letting the customer know that his needs and opinions are important to you and that you want to help someone else fulfill their needs too. You’ll gain valuable insight into customer satisfaction, provide material for valuable testimonials, and get tips on potential customers.
Upselling, backend selling, and referral selling work together to increase the number of sales you net, without increasing advertising budgets. Try it… you’ll be surprised at how easy it is to increase your marketing effectiveness within your current customer audience.
3 Crucial Elements For Jumping Sales Numbers
Marketers from every niche have common ground when it comes to bills. Yeah, every month there's a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you'll even break even? You don't have to be victimized by envelopes and 8×10 sheets of paper. Implement these 3 techniques to boost your sales.
1. Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.
-Implement Follow-Ups
Marketing gurus have discovered that follow-ups can increase your customer conversion rates by as much as 50%. Now, that's a whopping improvement! Don't let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.
-Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement. Imagine what would happen if you start rewarding their efforts.
-Get Free Publicity
Nearly everyone keeps a sharp eye on the local news. Hey, it's funny to know what's going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.
2. Sell More Per Customer
Think about it… how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:
-Increase your prices.
Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high-quality stuff. Not everyone is bent on finding the absolute cheapest price in town… they may be more interested in lasting quality.
Add some higher-end products or services to your business.
It's never wise to put all of your eggs in one basket. That's why wise marketers diversify their products and services. Think of it this way… higher-priced products may not make as many sales, but each sale will bring in a much greater profit. You don't need to make as many sales to come out on the best end of the deal.
-Upsell
Offer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they'd need batteries to go with the toy they’re getting for their niece’s birthday gift! You can be a hero… a richer hero.
3. Sell More Often
The fact that it's easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you've invested in winning the loyal customers you already have with these ideas:
-Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them. You'll be thanking them, and selling more in the process.
-Add New Products
Increase the number of products you already have available – especially products that your customers have asked for. They'll know that you're looking out for them, and you'll take their thanks to the bank.
-Communicate
Resell yourself on a regular basis. Don't forget to let them know about upcoming specials that they'll appreciate. Most of all… keep selling them on the benefits of the products or services you offer.
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